Customer Experience Research investigates how learning feels when it moves across digital and physical spaces. Using the DPCX framework, we trace moments where experiences fracture—confusion, disconnection, overwhelm—and follow how relationships with peers, educators, and technologies can transform those breaks into connection. The projects cover related topics that map the journeys that shape meaning, value, and belonging in phygital education, offering language, tools, and stories for designing more humane learning ecosystems.